The Story Economy
People don’t buy services, they buy stories. People aren’t just buying from you because you can fix their problem straight away or that you’ve got a cheap price. People want to buy from people who have a good story. Companies that have a good story.
It’s important for you to always have a good story when you’re out there promoting your business. If you think about any great leader, the first thing they did when they got up on stage was they told a story. Stories are good because they relate to people and because people don’t want to hear a sales pitch.
You can start simply by telling a story about how you started out, what you were doing before this, what are the main benefits of working with you and your company, what can you offer them. Put it into a story.
It’s so easy for people to dictate right from wrong. And you can really separate a room by giving a statement like: this is our product, it’s the best, buy it. Or we’re the best in the industry because of this. They’re statements and people can disagree or argue straight away with a statement, but they can’t disagree or agree with a story.
A story is based on facts – you can’t disagree or argue about a story. It’s like oh that actually happened. You can have an opinion about it, but you’re not going to be starting an argument. People love stories because they can relate to them, like me with you guys. I’m a tradie and I tell the story about how I came from nothing to where I am now, and I’m trying to get the story out there – about how I can do the same thing for you.
I was crawling around in rooves, sweating my ass off. I was losing money and going backwards and I’m sure that this story relates with you guys. People want to know where you came from, where you are now, how you got there, and where you’re heading.
Tell a story for your company. Tell a story for yourself. People don’t buy products and services, they buy stories.