How do you measure success?

I remember when I first started my electrical company, my unit to measure success was how far I was booked out in advance. I was so obsessed with it that I’d be asking people at wholesaler and sales reps and all sorts of people. I wanted to know how far people were booked out for.

But they told me:

‘Mate, you’re in the trades business, it’s normal to not know where you’re gonna be tomorrow.’

To me, that didn’t feel right. Why should you have to rely on the phone to ring to get a job for tomorrow? Why should you have to knock on doors? I started thinking it doesn’t have to be like this.

That’s when I started to research marketing and sales. I started to educate myself. I went to seminars, read heaps of books and then I started getting good at something: marketing. I could reach people and bring traffic into my funnel and convert them into a customer again and again.

Now I’m booked out 3-4 weeks ahead (all the time). I have a new formula in place where I put in X amount of people at the top – they get phone calls – they get proposals – and they get booked in. It’s a funnel. And that’s what I teach people in my new book Trade Made.

I documented my journey from when I first started out (turning over about half a million dollars) to now (turning over eight figures). And I can do it in my sleep why because I’ve set up a system, a formula. It’s just numbers. Once you’ve worked out the formula, it’s like clockwork.

Start to get your head around advertising, traffic, funnels, bringing people into your niche, whatever you’re doing – whether you’re a mechanic, hairdresser, butcher, painter, plasterer, builder or a real-estate agent. This book will change your life.

I teach people how to:

• Set up automated emails
• Set up their own funnels
• Set up lead magnets
• Set up autoresponders
• And more.

If you want to learn how to grow and scale your business, grab yourself a copy. My business has exploded in the past few years, and I want your business to do the same.